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CPL officially unveils Atlético Ottawa, as pro soccer returns to nation’s capital
Canadian Premier League

Welcome to the Canadian Premier League, Ottawa.

The CPL formally brought the city of Ottawa into the fold on Tuesday, announcing the team name of the league’s first expansion franchise as Atlético Ottawa, while also unveiling the club’s first head coach.

Owned by La Liga outfit Club Atlético de Madrid, the new Ottawa team’s official colours are red and white and blue, and its crest is also similar to Club Atlético de Madrid’s, featuring red and white stripes, a silhouette of Peace Tower on Parliament Hill, and the Canadian Maple Leaf.

Former Spanish national team member and Valencia star Mista, who once played for Toronto FC in Major League Soccer, was announced as Atlético Ottawa’s first head coach. Club Atlético de Madrid’s Fernando López will oversee operations for Atlético Ottawa, with local business leader Jeff Hunt serving as a strategic partner.

Tuesday afternoon’s unveiling took place during a special event at TD Place Stadium (where Atlético Ottawa will play its home games) with CPL commissioner David Clanachan making the announcement before a large gathering of local soccer fans.

“This for me is a momentous day, one that I’ll never forget,” Clanachan told the crowd. “We wouldn’t be a truly Canadian league unless we had a team here in Ottawa… I can’t think of anything else to say but thank you to Atletico Madrid. Ottawa has won the lottery today.”

Atlético Ottawa's crest.
Atlético Ottawa’s crest.

Also in attendance for Tuesday’s festivities in Ottawa were Atlético de Madrid CEO Miguel Ángel Gil Marín, Ottawa Mayor Jim Watson, and Enrique Ruiz Molero, Ambassador of Spain to Canada.

Asked why Atlético Madrid decided to invest in a club in Canada, Gil Marin simply answered: “Because your country is amazing.”

Earlier in the day, Mayor Watson officially declared Tuesday as Atlético Ottawa Day during a ceremony at Ottawa City Hall.

Still to be determined is whether or not Ottawa will participate in the 2020 Canadian Championship, and if so, how the tournament will be restructured to accommodate the new CPL side.

The CPL’s arrival in Ottawa has been a long time coming, with Clanachan telling CanPL.ca in a 2018 interview that “in order for us to be a truly successful Canadian league, we need to be in our nation’s capital.”

Ottawa entering the league as the CPL’s eighth team means the league will have a balanced schedule during the 2020 season, which in turn means less arduous travel for the clubs, thus improving the product on the pitch.

But beyond that, going to the nation’s capital means the CPL will be in one of Canada’s biggest and most important media markets, not to mention the league will be bringing the sport back from the dead in the city after the Ottawa Fury ceased operations last November.

“We’re building off the legacy of the Fury, but we’re starting something very new… I hope we’ll see an Atletico experience with an Ottawa flavour,” Hunt said.

Bringing on Club Atlético de Madrid as an owner is a major coup for the CPL, considering the Spanish club’s rich history and its standing in the sport. To have one of the world’s most prestigious soccer brands involved raises the profile of the CPL and could help the league attract more high-profile owners in the future.

Founded in 1903 as Athletic Club Sucursal de Madrid, the club merged with Aviación Nacional to become Athletic Aviación de Madrid in 1939, before eventually adopting its current name, Club Atlético de Madrid, in 1947.

This marked the beginning of the modern era of the club, as it became a dominant force in Spanish soccer over the ensuing decades, winning a host of domestic, European and international honours. Among the silverware won by Club Atlético de Madrid: 10 La Liga championships, 10 Copa del Rey titles, three UEFA Europa League titles, three UEFA Super Cups, the UEFA Cup Winners’ Cup, and an Intercontinental Cup.

(L-R) CSB CEO Scott Mitchell, CPL Commissioner David Clanachan, Club Atlético de Madrid CEO Miguel Ángel Gil Marín (holding an Atlético de Madrid jersey), Ottawa strategic partner Jeff Hunt, and CFO of CSB Doug Rye.
(L-R) Canadian Soccer Business CEO Scott Mitchell, CPL Commissioner David Clanachan, Club Atlético de Madrid CEO Miguel Ángel Gil Marín (holding an Atlético de Madrid jersey), Ottawa strategic partner Jeff Hunt, and Canadian Soccer Business CFO Doug Rye.

Club Atlético de Madrid was also a three-time finalist in the European Cup/UEFA Champions League, losing to Bayern Munich in 1974, and twice to bitter cross-town rivals Real Madrid in 2014 and 2016.

Currently coached by former Argentina international Diego Simeone, Club Atlético de Madrid has seen some of the game’s biggest stars in recent times don its iconic red-and-white, vertical striped jersey (the club is nicknamed Los Rojiblancos, The Red and Whites), including Fernando Torres, Sergio Agüero, Antoine Griezmann, Diego Forlán, Thibaut Courtois, Radamel Falcao, and David Villa.

This isn’t the first time Club Atlético de Madrid has invested in a foreign soccer club. It previously co-owned the Indian Super League franchise Atlético de Kolkata, before ending its partnership with the ISL club in 2017.

Also in 2017, Club Atlético de Madrid bought a major ownership stake in Mexican team San Luis Futbol Club and renamed it Atlético San Luis. The team went on to win promotion to the Mexican topflight from the second division last year.

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